Pricing Your Home

 

Which House Price...Should I Choose To Sell My Home

The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. This could also potentially leave money on the table which decreases your future buying power.

On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to reduce your price to try to re-ignite interest in your house after it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.

Think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house correctly increases the chance you’ll have more buyers who are interested in purchasing it. That also makes it more likely you’ll see multiple offers and a higher sales price. Ideally you want buyers battling each other...not you battling just one buyer.  Additionally, when homes are priced right, they tend to sell quickly.