Braceland Homes Inc. is a San Diego, CA real estate brokerage founded in 2018 by retired US Navy officer Erik Braceland (DRE 02059069). Erik launched his second career after several underwhelming experiences with REALTORS® he worked with to buy and sell his own investment properties while serving on active duty. His systems, processes, and strategies positively impact the way homes are sold, and the systematic trademarked approach he embraces, guarantees his clients' satisfaction and success.
Wednesday, March 27, 2024
The Braceland Report – California Housing Inventory March 2024
Tuesday, March 26, 2024
Things to See and Do in Escondido California - Queen Califia's Magical Circle
Monday, March 25, 2024
The Braceland Report – Selling a Home - Market Time March 2024
Market time gives us a good idea of how long it should take to sell a home. It also tells us if the housing market is hot or cold, or somewhere in between. As we can see from the data, market time commonly follows seasonal trends in addition to being influenced by larger economic forces. Although the market appears to be slowing on the graph, that’s typical of the winter season in California residential real estate. The latest data here is from January. Housing data is often a look back a month or two, because it takes time to compile and process. I my experience, as an active real estate broker, I can tell you the housing market is already waking up and becoming more competitive as we approach spring time.
Market time will typically drop starting in the spring, through the summer as more and more buyers and sellers enter the market. Market times will climb again as we approach autumn, and people start to turn their attention to family and the approaching holidays. Once the new year has passed, many people begin or resume their relocation planning.
Thursday, March 21, 2024
Navigating Rising Mortgage Rates
Mortgage rates play a significant role in your home search. As rates go up, they impact how much you’ll pay on your monthly mortgage payment, which directly affects how much home you can comfortably afford. This graph shows how even a quarter-point increase in rate can have a big impact on your monthly payment.
With mortgage rates on the rise, you’ve likely seen your purchasing power impacted already. Instead of delaying your plans, today’s rates should motivate you to purchase now, before rates increase even more. Use that motivation to energize your search and plan your next steps accordingly.
The best way to prepare is to work with one of our trusted real estate advisors at Braceland Homes. We can connect you with a trusted lender, help you adjust your search based on your budget, and make sure you’re ready to act quickly when it’s time to make an offer on a home.
Wednesday, March 20, 2024
The Braceland Report – California Housing Prices March 2024
Monday, March 18, 2024
The Braceland Report - California Home Sales March 2024
Here we’re looking at single family home sales. This data goes back almost twenty years and gives us a good look at what the housing market has been doing, and where its trending.
If you look to the left, you can see the impact of the big housing crisis where homes sales ground to a halt and bottomed out in 2007. We see another huge dip in 2020 when COVID took hold, and again in late 2022 when the FED substantially raised interest rates.
The housing market still hasn’t really recovered from the new interest rate reality. Things have been very slow in the residential real estate world here in San Diego and across all of California, but you can see here on the right, we’re starting to see signs of life in 2024 as we move into the busy spring and summer home selling seasons!
Sunday, March 17, 2024
Pricing Your Home
Which House Price...Should I Choose To Sell My Home
The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. This could also potentially leave money on the table which decreases your future buying power.
On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to reduce your price to try to re-ignite interest in your house after it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.
Think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house correctly increases the chance you’ll have more buyers who are interested in purchasing it. That also makes it more likely you’ll see multiple offers and a higher sales price. Ideally you want buyers battling each other...not you battling just one buyer. Additionally, when homes are priced right, they tend to sell quickly.
Wednesday, March 13, 2024
The Braceland Report - Southern California Housing Market Update March 2024
Open House: Your Home's Red Carpet Moment (and Why Sellers Love It!)
Selling your home is a big deal. You want to attract the right buyers, get the best possible price, and move on to your next chapter smoot...

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