Why a Real Estate Professional Is Key When You Sell A House

With today’s real estate market moving as fast as it is, working with with experienced real estate professionals is more essential than ever. At Braceland Homes, we have the skills, experience, and expertise it takes to navigate the highly detailed and involved process of selling a home. That may be why the percentage of people who list their houses on their own, known as a FSBO or For Sale By Owner, has reached its lowest point since 1985 (see graph below):

Here are five reasons why selling with Braceland Homes makes more sense, even in today’s hot market:

1. We Know What Buyers Want To See

Before you decide which projects and repairs to take on, connect with a real estate professional at Braceland Homes. We have first-hand experience with today’s buyers, what they expect, and what you need to do to make sure your house shows well.

If you don’t lean on our expertise, you may spend your time and money on something that isn’t essential. That’s because, in today’s low-inventory market, buyers are willing to take on more of the renovation work themselves. A survey from Freddie Mac finds that:

“. . . nearly two-in-five potential homebuyers would consider purchasing a home requiring renovations.” 

We can help you decide what you need to tackle. It’s not just canned advice you could find anywhere online – I'm talking about recommendations specific to your house, and your area.

2. We Maximize Your Buyer Pool

Today, the average home is getting 4.8 offers per sale according to recent data from the National Association of Realtors (NAR), and that competition is pushing prices up. While that’s promising for you as a seller, it’s important to understand our role in bringing buyers in.

We have an assortment of tools at our disposal, such as social media followers, borkerage agency resources, and the Multiple Listing Service to ensure your house is viewed by the most buyers. According to realtor.com:

“Only licensed real estate agents can list homes on the MLS, which is a one-stop online shop of sorts for getting a house seen by thousands of agents and home buyers. . . . This is certainly one of many good reasons why the majority of home sellers decide to employ the services of a listing agent rather than going it alone.”

Without access to these tools, your buyer pool is limited. And you want more buyers to view your house since buyer competition can drive your final sales price higher.

3. We Understand the Fine Print

Today, more disclosures and regulations are mandatory when selling a house. That means the number of legal documents you’ll need to juggle is growing. That’s why Investopedia says:

“One of the biggest risks of being a FSBO is not having the experience or expertise to navigate all of the legal and regulatory requirements that come with selling a home.”

At Braceland Homes, we know exactly what needs to happen, what all the paperwork means, and how to work through it efficiently. We’ll help you review the documents and avoid any costly missteps that could occur if you try to handle them on your own.

4. We’re Trained Negotiators

If you sell your home on your own, you’ll also be solely responsible for all the negotiations. That means you’ll have to coordinate with:

• The buyer, who wants the best deal possible
• The buyer’s agent, who will use their expertise to advocate for the buyer
• The inspection company, which works for the buyer and will almost always find concerns with the house
• The appraiser, who assesses the property’s value to protect the lender

Instead of going toe-to-toe with all these parties alone, lean on us. We’ll know what levers to pull, how to address everyone’s concerns, and when you may want to get a second opinion.

5. We Know How To Set the Right Price for Your House

If you sell your house on your own, you may over, or undershoot the right asking price. That could mean you’ll leave money on the table because you priced it too low or your house will sit on the market because you priced it too high. Pricing a house requires expertise. Investopedia explains it like this:

“. . . There is no easy or universal way to determine market value for real estate.”

We know the ins and outs of how to price your house accurately and competitively. To do so, we compare your house to recently sold, and unsold homes in your area and factor in the current condition of your house. These factors are key to making sure it’s priced to move quickly while still getting you the highest possible final sale price.

Bottom Line

There's a lot that goes into selling your house. Instead of tackling it alone, give us a call at Braceland Homes 619-947-3560, so you have an expert on your side throughout the entire process.